Some thoughts on Kazakhstan as a global tourist destination
For global tourists, Central Asia is one of the frontiers still to be explored. Nowhere is the true spirit of the old Silk Road more present than in Kazakhstan.
Those who travel here, from Europe and America but also from closer countries, such as China or India, find a modern economy, a substantial investment ecosystem, rich traditions, and a unique mix of landscapes with trading spots along the Road.
We have a history that many still need to discover. I invite you to visit our country.
Unsurprisingly, the 23rd Annual Wanderlust Reader Travel Awards ranked our country among the five most desirable new destinations. CNN Travel, in turn, included our country in its list of destinations worth visiting in 2025, naming my city, Almaty, the region’s new “Capital of Cool.”
More and more international media outlets focus on the wonders beyond our imagination. The Charyn Canyon in Kazakhstan is as breathtaking as the one Colorado, Sir Norman Forster's Bayterek Tower shines as a symbol of national pride and as a real cool architectural prowess, and the Astana Opera, one of the biggest on the planet, hosts some of the greatest names in the music industry, globally.
From Almaty’s stunning mountain lakes– Kolsai, Kaindy, and Big Almaty lakes– to the Caspian shore of Aktau, and from Shymbulak, the largest ski resort in the region, to the Medeu Gorge, Kazakhstan is a land of endless beauty, adventure, and discovery.
Our country tells the story of nations that have settled here since ancient times. Having traveled to various countries, I realized that our region, located between Asia and Europe, has its own pace and combines business growth, economic dynamism, cultural heritage, and peace.
Although previously roamed by a rare horse rider or lone nomad, Kazakhstan is becoming a new gem for travelers. Being the world’s largest dry steppe region, we show our identity through our cities, innovation, and events. The Great Steppe has a lot to offer.
Historically, nomadic people have long navigated the steppe, and their traditions are still evident today. My nation’s strength shines brightest when we honor our roots—and nowhere was that more powerful than during the World Nomad Games in Astana last year.
I am happy to see how we are growing and offering more to foreigners as a country. Our doors are open to all nations so that they can come and see what’s unique to this part of the world.
Let the world know about our beautiful country. And let’s meet at the Great Steppe.
Ulu Dala Dübiri
